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एक्सेस जर्नल खोलें
- अभियांत्रिकी
- आनुवंशिकी एवं आण्विक जीवविज्ञान
- इम्यूनोलॉजी और माइक्रोबायोलॉजी
- औषधि विज्ञान
- कृषि और जलकृषि
- चिकित्सीय विज्ञान
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- तंत्रिका विज्ञान और मनोविज्ञान
- नर्सिंग एवं स्वास्थ्य देखभाल
- नैदानिक विज्ञान
- पदार्थ विज्ञान
- पर्यावरण विज्ञान
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- भोजन एवं पोषण
- रसायन विज्ञान
- व्यवसाय प्रबंधन
- सामान्य विज्ञान
अमूर्त
Consumer Acceptance and Marketing of Date Syrup Ice Cream in United Arab Emirates University
Isameldin B. Hashim, Toga A. Omer,Eihab Fathelrahman
Dates consumed as fruit or processed to produce many products including date syrup (DS). DS is a natural sweetener used to sweeten different food products. Ice cream sweetened with DS characterized with softer texture, browner color and date flavor. The aims of this study were to investigate consumers’ liking, acceptability and marketability of DS-ice cream compared to ice cream sweetened with sucrose. Hundred consumers who consume ice cream at least once/week were selected. Most of the participates were females (87%), university students (96%), from United Arab Emirates (72%). DS-ice cream had similar degree of likeness and overall acceptance as regular ice cream. The consumers liked date’s aroma. Sixty six percent of the consumers would be willing to buy DS-ice cream used in this study. Thirty eight percent were willing to pay the same price they were paying for regular ice cream however 41% were willing to pay at least 33% more than the price paid for the regular ice cream. Date syrup could be used successfully to produce acceptable ice cream with date aroma.